Health and Wellness SEO
Everyone in the health and wellness space is fighting for eyeballs online. Standing out isn't about shouting the loudest — it's about offering real value that keeps people coming back. Hook your visitors with practical tools they actually need.
Think snappy condition-specific explainer videos that actually make sense, wellness planners that people will actually use, and research summaries that don't put them to sleep. Boom — you're not just another wellness website, you're their go-to healthy living headquarters.
Our Health and Wellness Clients
Approach
SEO for Health and Wellness: Our Approach
Our Health and Wellness SEO covers medical, health, wellness, and fitness brands. We approach each segment uniquely. After all, SEO is sort of like a recipe — sure, the basic ingredients are the same, but you wouldn't cook a steak the same way you'd make a souffle. Using the same strategy for medical SEO as SEO for fitness centers is like showing up to a business meeting in your leggings. That's why each segment gets its own playbook — no one-size-fits-all strategies here.
YMYL Compliance Challenges
Google categorizes health and wellness content as Your Money Your Life (YMYL), and scrutinizes it heavily since it includes information or services that can affect a person's health, safety, financial stability, or well-being. Compliant content is a balancing act: it must not make unsubstantiated health-related claims while still being effective in driving conversions for new patient or client acquisition..
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)
YMYL content should be written and/or edited by trusted authorities on health-related topics, with detailed author bios that contain relevant qualifications and credentials. Spammy, misleading or unhelpful content produced programmatically using generative AI is the quickest way to get a health and wellness website penalized and deindexed.
Create a Web of Credibility Signals
In order to leapfrog competitors, you need to be skillful at online reputation building, like high-quality backlink acquisition. When reputable health publications, medical journals, and established wellness platforms link to your content, it signals to search engines that your website is a trusted source of health information and your visibility will markedly improve.
Local SEO Reputation Management
Most health and wellness businesses have a strong local component. We specialize in optimizing for local searches by creating location-specific service pages, building citations in relevant health directories, encouraging and managing patient reviews, and optimizing Google Business Profiles with accurate, specialty product and service information.
The Delicate Art of Health and Wellness Customer Reviews
Patient and customer reviews hold exceptional influence in the health and wellness industry, yet obtaining them presents unique ethical challenges that require careful navigation. We follow the rules for obtaining and responding to reviews.
First Impressions Matter
While health and wellness providers excel at customer and patient care, their digital presence often falls short. Smaller practices, constrained by limited resources, may neglect their websites and user experience — a decision that can ultimately hinder their ability to attract new customers or patients.
Features
We do the work. You get the glory.
Should you outsource SEO or do it yourself? How about the best of both worlds? We'll help your ideal customers find you through targeted traffic and conversions that yield quality leads. Then we'll teach you how to maintain that momentum for lasting results. No monthly retainers and traction faster than you've been led to believe.
Organic SEO Strategy
SEO isn’t a single tactic but a series of strategic business optimization services that help search engines view you as authoritative and trustworthy.
Content Marketing
Content should be authentic and useful. We can help you scale the kind of quality content production that promotes engagement and converts visitors into buyers.
Technical Expertise
We’re proficient in optimizing website information architecture, enhancing search engine crawl-ability, and boosting organic search visibility.
Keyword Analysis
We identify keywords your ideal targets use to signal their intent, and ensure you can realistically boost your search engine ranking to Google's first page.
Analytics
We monitor SEO performance, provide actionable insights, and strategize for sustained organic growth. You get a clear, executive-level dashboard.
Local SEO
We provide local SEO reputation management, ensuring your business ranks high in "near me" searches, local packs and Google and Apple Maps.
Reviews
Our Results
Want to know why clients trust us with their health and wellness SEO? Here's what they have to say:
From strategy to execution, they supported me every step of the way.
I absolutely love working with The OAG SEO. They helped me define my value proposition in the market for nutritional psychiatry, and worked with me to completely update the user experience of my website. Most of all, I appreciate their transparency and honesty. Their clear direction in optimizing my redesigned website has been invaluable.
