B2B SEO Experts
SEO for B2B is a strategic marathon, not a sprint. Your website has to navigate an ecosystem where purchase decisions involve multiple stakeholders — from procurement teams to executives.
Unlike B2C, where emotional triggers drive quick conversions, B2B requires a sophisticated content architecture that guides buyers through complex sales cycles. B2B SEO isn't just about keyword rankings — it's about turning organic traffic into qualified pipeline.
Our B2B Clients
Approach
B2B SEO: Our Approach
You need a dedicated B2B SEO consultant, because every search query represents a potential six-figure deal and buying cycles move at the pace of board meetings. Whether you're selling enterprise software, payment solutions, or outsourcing services, we know how to capture decision-makers researching vendor shortlists, technical requirements, and ROI benchmarks. Need proof? Read a B2B SEO case study.
Product-Led SEO
Leverage product features as a core part of the SEO strategy. Create SEO-optimized pages that showcase interactive product demos, or where the product itself can be a powerful marketing tool. Develop in-depth pages for each major feature, optimizing them for specific long-tail keywords related to the problems those features solve.
Purchase Intent Signals
B2B buyers research extensively before purchase, requiring comprehensive bottom-of-the-funnel content targeting specific pain points and technical requirements. Capture a buyer’s purchase intent through topical SEO, where you’re addressing all the topics that buyers are researching, instead of just focusing on specific keywords.
Long Sales Cycle Content Strategy
B2B typically involves longer sales cycles, which requires a different content approach. Create and optimize decision-stage content like ROI calculators, comparison guides, and case studies that decision-makers use in the final stages of the buying process. Optimize landing pages for high-value content like whitepapers and industry reports.
Technical Documentation as an SEO Asset
Unlike B2C, B2B often requires extensive technical documentation, and you should optimize this for search, as it can attract developers and technical decision-makers who are evaluating your product. Treat your knowledge base as a key SEO asset, optimizing it for problem-specific keywords that your target users might search for when seeking solutions.
Account-Based SEO
Create and optimize landing pages for specific target accounts or industries, addressing their unique pain points and use cases. Develop content hubs tailored to different buyer personas within your target accounts, optimizing for role-specific search queries. Use structured data and entity mapping to enhance visibility in LLMs.
Value Chain Position
For companies with integration or channel partners, B2B SEO needs to optimize content types for each audience segment. Create a comprehensive, SEO-optimized directory of all your product integrations. This can significantly increase organic traffic and conversions, as it targets high-intent searches from users looking for specific product combinations.
Features
We do the work. You get the glory.
Should you outsource SEO or do it yourself? How about the best of both worlds? We'll help your ideal customers find you through targeted traffic and conversions that yield quality leads. Then we'll teach you how to maintain that momentum for lasting results. No monthly retainers and traction faster than you've been led to believe.
Organic SEO Strategy
SEO isn’t a single tactic but a series of strategic business optimization services that help search engines view you as authoritative and trustworthy.
Content Marketing
Content should be authentic and useful. We can help you scale the kind of quality content production that promotes engagement and converts visitors into buyers.
Technical Expertise
We’re proficient in optimizing website information architecture, enhancing search engine crawl-ability, and boosting organic search visibility.
Keyword Analysis
We identify keywords your ideal targets use to signal their intent, and ensure you can realistically boost your search engine ranking to Google's first page.
Analytics
We monitor SEO performance, provide actionable insights, and strategize for sustained organic growth. You get a clear, executive-level dashboard.
Local SEO
We provide local SEO reputation management, ensuring your business ranks high in "near me" searches, local packs and Google and Apple Maps.
Reviews
Our Results
Want to know why clients trust us with their cybersecurity SEO? Here's what they have to say:
What I love about The OAG SEO is they treat every one of their clients as unique and valued, no matter the size.
I’ve hired them for SEO advice at multiple companies and they always exceed expectations.
We were able to go from zero to anywhere from 5-10 qualified leads per month.
The OAG SEO helped us in a horrible time of need when we had a website that was not optimized for search engines and we had lost a lot of business because of it. They fixed our site structure, and they worked with us to refresh and keyword optimize our content. Our organic traffic grew 90% year over year and we were able to reduce our bounce rate by 10%.
