B2B eCommerce SEO
Here's the thing about B2B eCommerce: if you're treating it like B2C or DTC, you're not addressing the unique complexities of business purchasing.
You're not just dealing with simple product pages and buy-now buttons — you're juggling custom pricing for different companies, bulk ordering headaches, and about five different decision-makers who all search differently.
Our B2B eCommerce Clients
Approach
B2B eCommerce SEO: Our Approach
When it comes to B2B eCommerce SEO, forget everything you know about traditional optimization. Procurement folks want bulk pricing, tech teams need compatibility specs, and the finance crowd is hunting for volume discounts. Plus, you've got to make sure your SEO strategy works for both broad industry searches and super-specific account targeting, all while keeping your site's structure clean enough for search engines to crawl. Imagine running parallel stores within one platform, where each customer sees their own version of your catalog, but search engines need to understand it all.
Account-Based SEO Approach
B2B eCommerce requires targeting specific business accounts and industries. This means creating highly specialized content paths and landing pages that address industry-specific challenges and procurement processes. The SEO strategy must also account for longer, more complex buying cycles where multiple decision-makers search with different intent.
Complex Product Architecture
B2B eCommerce product pages must handle multi-layered complexity in both user experience and technical implementation. With faceted navigation, you have to manage how search engines handle countless permutations of filters — from technical specs to bulk pricing tiers — without creating an indexing nightmare or losing valuable category pages.
Procurement-Focused Content
A significant portion of B2B eCommerce traffic comes from procurement-related queries. You have to structure URLs and navigation that accommodates both public product discovery and private account-specific catalogs.
Technical Documentation
B2B eCommerce products often have specific technical requirements and integration needs. Creating comprehensive, SEO-optimized documentation helps capture decision-makers at various stages of the buying process.
Enhanced Product Schema
B2B eCommerce products require more complex schema markup than B2C because they need to communicate multiple pricing tiers, bulk discounts, technical specifications, and business-specific availability. Enhanced product schema helps search engines understand these nuances.
Account Hierarchy Management
B2B eCommerce is like running multiple interconnected stores within one platform, each with its own rules, prices, and user permissions. You have to make sure search engines can understand the relationships between products, pricing tiers, and account levels without getting lost in the hierarchy.
Features
We do the work. You get the glory.
Should you outsource SEO or do it yourself? How about the best of both worlds? We'll help your ideal customers find you through targeted traffic and conversions that yield quality leads. Then we'll teach you how to maintain that momentum for lasting results. No monthly retainers and traction faster than you've been led to believe.
Organic SEO Strategy
SEO isn’t a single tactic but a series of strategic business optimization services that help search engines view you as authoritative and trustworthy.
Content Marketing
Content should be authentic and useful. We can help you scale the kind of quality content production that promotes engagement and converts visitors into buyers.
Technical Expertise
We’re proficient in optimizing website information architecture, enhancing search engine crawl-ability, and boosting organic search visibility.
Keyword Analysis
We identify keywords your ideal targets use to signal their intent, and ensure you can realistically boost your search engine ranking to Google's first page.
Analytics
We monitor SEO performance, provide actionable insights, and strategize for sustained organic growth. You get a clear, executive-level dashboard.
Local SEO
We provide local SEO reputation management, ensuring your business ranks high in "near me" searches, local packs and Google and Apple Maps.
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