Decorative Dots
keyword content conversion roadmap

Keyword, Content & Conversion Roadmap

The Keyword, Content & Conversion Roadmap is for businesses whose website messaging isn’t clear or doesn’t align with their sales approach. You know your business better than anyone, but maybe the website doesn’t measure up, isn’t focused on customer pain points, or fails to resonate with in-market buyers.

An SEO strategy that uses transactional keywords, content mapping and conversion optimization to drive engagement, clicks and purchases produces the best possible SEO outcome.

What You Get

For smaller websites, focusing on quality content tends to be more beneficial than emphasizing technical SEO. This roadmap goes much deeper into keywords, content & conversions than the Website Health Blueprint. You'll get to see the where your content falls short of search engine guidelines, and any gaps where your competitors may be ahead.

Manual Custom Report

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    Complete content audit with data you can visualize (and understand)
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    Competitor keyword, content & conversion gap analysis
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    Custom portfolio of 25 priority keywords that cover each stage of the decision funnel
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    Content strategy framework for search- and conversion-optimized content
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    A how-to guide for researching topics, creating outlines and streamlining the content process using AI.
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    Video screen shares that walk you through the highlights and lowlights
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    Recommendations punch list with detailed, actionable guidance
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    One hour phone consultation where you can ask follow-up questions

What We Evaluate

Content Profile

Comprehensive
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    Rankings & search traffic by content type
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    Engagement & bounce rates by content type
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    Brand vs non-brand queries
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    Intent alignment
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    Content by stages — information, evaluation, or in market to buy
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    Topical experience, expertise, authority, and trust (E-E-A-T)
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    Query-to-content match
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    Low quality, thin, duplicated, stagnant or outdated content for pruning
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    Personalization & locality
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    On-page elements — title, meta & alt tag structure
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    Content distribution & repurposing

Keyword Profile

Comprehensive
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    Evaluate current keyword list and rankings
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    Check for keyword cannibalization
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    Custom portfolio of 25 focus keywords that cover each stage of the decision funnel

Conversion Profile

Comprehensive
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    Evaluate the buyer journey and user experience
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    Assess CTAs, lead magnets, landing pages, squeeze pages, and checkout flows

Copywriting Evaluation

Comprehensive
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    Writing style, voice, and sentiment
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    AI content and plagiarism detection

Competitor Landscape

Comprehensive
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    Benchmark up to 3 competitors
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    Keyword, content & conversion gap analysis

Pricing

Our pricing is designed to be affordable for small-to-midsize businesses whose websites are 300 or fewer pages. Nothing about our services is standard or cookie cutter. Our blueprints, roadmaps and playbooks are highly personalized and specific to your business profile, industry or niche.

Comprehensive

$2,750

One-Time Payment**
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    Delivery timeline: 2-3 weeks
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    Pricing based on a website with 300 or fewer pages*
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    We require access to your:
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      Google Search Console
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      Google Analytics 4
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      CMS
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      Full remediation of errors, warnings & opportunities priced separately
    Want us to fix the errors, warnings or opportunities we found? Full remediation will be priced separately at the conclusion of the project
    Purchase Now

* Over 300-page websites may require a custom quote.

** Since we allocate resources and workflow based on project commitments, payment is required in advance. All payments are securely encrypted and processed through Stripe. Available payment methods include: Apple Pay, Google Pay, ACH Direct Debit, Mastercard, VISA, American Express, Discover, and AfterPay/ClearPay (Buy Now, Pay Later in 4 interest-free installments). All payments are non-creditable and non-refundable. Buy Now, Pay Later obligations are non-cancelable.